How to write about food
A few quick and insightful tips from food editor Pavin Chopra of SethLui.com, if you want to be good at it
I write about food, but I can’t say I’m a food expert or critic.
I do enjoy it, though, and I want to learn more about how to write better posts.
Thankfully I have Pavin Chopra to help me (and you).
Pavin is the editor-in-chief of SethLui.com – a Singapore-based website that offers unbiased food and restaurant reviews. They also cover travel, events and lifestyle products.
They’ve opened in Malaysia too.
What’s it like to write about food?
Some people seem to think that writing about food or producing food-related content is relatively easy. But is it, really?
Pavin shares a realistic view on just how much it takes to release food stories consistently, and to run a successful food site.
“Running a successful food site and churning out food stories consistently is no cakewalk. It’s a full-on hustle,” she reveals.
“You’ve got to be ready to juggle a bunch of things at once. First off, the photography – lighting, angles, props – is an art in itself. And let’s not forget the writing. It’s not just about describing flavors; it’s about painting a picture with words.
“Then there’s the research,” she continues. “You need to stay on top of food trends, techniques and ingredients. Plus, you’re engaging with your audience, responding to comments, and staying active on social media. And guess what? That’s just the content creation part. There’s a whole other side to manage – website upkeep, SEO, marketing, and if you’re lucky, maybe even some collaborations.
“So, yes, it takes a boatload of effort and passion. But if you’re in it for the love of food and storytelling, it's a journey worth every step.”
Pavin’s tips for identifying and writing a good food story
If what Pavin’s said doesn’t faze you, this part might prove useful.
From planning to preparation, from observations to notes, from forming a writing strategy to the elements you need to include, from publishing to analysing the results, here’s what Pavin has to say:
#1 Find the unique angle
“Look for what sets the dish or culinary experience apart. It could be a special ingredient, a unique cooking method, or a personal connection to the recipe. Highlighting this uniqueness will make your story stand out.”
#2 Research and context
“Dive into the background of the dish. Understand its cultural significance, historical roots, or any interesting anecdotes associated with it. This context adds depth and richness to your story.”
#3 Engage the senses
“Describe the sensory experience. Discuss the aroma, taste, texture and visual appeal of the dish. Use vivid language to bring these elements to life for your readers.”
#4 Incorporate a personal experience
“Share your own experiences and emotions related to the food. Did it evoke childhood memories? Was there a surprising twist in the flavour profile? Personal anecdotes create a connection with your readers.”
#5 Interviews and quotes
“If possible, talk to the people behind the food. Chefs, cooks and food artisans often have fascinating insights and stories to share. Include their quotes to add authenticity and depth.”
#6 Stay authentic and honest
“Be genuine in your writing. If there are imperfections or unexpected surprises in the food experience, don’t hesitate to include them. Authenticity builds trust with your readers.”
#7 Edit and polish
“After writing, revise your piece for clarity, coherence and flow. Ensure that each sentence serves a purpose and contributes to the overall narrative.”
#8 Include visuals
“If possible, complement your written story with high-quality images. Visuals can enhance the reader’s understanding and appreciation of the food.”
#9 End with a memorable note
“Leave your readers with a lasting impression. It could be a reflection, a call-to-action, or a thought-provoking question related to the food story.
“Remember, a good food story is more than just a description of flavours; it’s an immersive experience that transports your readers into the world of food.”
There’s more
The personal and professional lessons Pavin has learnt while working and writing for SethLui.com might also resonate with you.
#1 It’s not just about the actual food
“Working and writing for SethLui.com has been a whirlwind of flavour and insight,” she admits.
“Personally, I’ve learnt that the world of food is a universe of endless discovery. It’s not just about taste; it’s about the culture, the stories and the heart that goes into every dish.
“Professionally, I’ve honed the art of translating culinary experiences into words that dance off the page. It’s about more than just describing flavors; it’s about weaving a narrative that makes readers taste, smell and feel the dish.”
#2 It’s about people
“This journey has taught me the power of community,” Pavin adds.
“Food brings people together, and through SethLui.com, I’ve witnessed the incredible bond that forms around a shared love for good eats. It’s not just about writing; it’s about connecting with fellow food enthusiasts and sparking conversations that go beyond the plate.”
#3 It’s about being in the present, but also looking ahead
“Adaptability is another key lesson. In the ever-evolving food landscape, staying current is essential,” she observes.
“I’ve learnt to embrace change, from exploring new cuisines to keeping up with food trends. It’s a constant evolution, and it keeps the writing fresh and exciting.”
#4 It’s strategic
“Lastly, discipline and time management are crucial. Balancing the demands of creating consistent, quality content while keeping up with the fast-paced world of food requires a structured approach. It’s about setting goals, managing deadlines, and finding that sweet spot between creativity and productivity.”
Pavin’s go-to comfort foods in Singapore
It helps that Pavin is in Singapore. In case you haven’t heard, Singapore has an amazing food scene, and you’ll never run out of tasty options to eat and write about.
So if you want to practise and develop your food writing, Pavin’s favourite dishes might give you an idea of where to start.
#1 Hainanese chicken rice
“Hainanese chicken rice holds the number one spot on my list of ultimate comfort foods. This renowned dish showcases tender poached chicken served with aromatic rice, complemented by zesty chilli sauce and invigorating ginger paste. It’s a comforting symphony of flavours, celebrated for its succulent chicken and fragrant rice.”
#2 Laksa
“Coming in a close second for me is laksa: This spicy and aromatic noodle soup harmoniously blends rice noodles with a luscious, coconut milk-infused broth. Garnished with prawns, tofu puffs and crisp bean sprouts, it’s a comforting and flavourful delight that warms the heart.”
And the best part is, these dishes are easy to find. If you need “directions”, click here and here.
Your food wish list might help too
If you’re excited about what you’re eating, there’s a chance you’ll be excited about writing it.
What’s Pavin looking forward to? It’s Peruvian cuisine. On her bucket list:
#1 Lomo Saltado
“A stir-fry dish combining marinated strips of beef, onions, tomatoes and Peruvian yellow chilli, served with rice and French fries.”
#2 Aji de Gallina
“Shredded chicken in a creamy, spicy sauce made from aji amarillo peppers, bread and cheese, served with rice.”
#3 Papa a la Huancaína
“Sliced potatoes topped with a spicy, creamy cheese sauce, garnished with hard-boiled eggs and olives.”
#4 Rocoto Relleno
“A spicy dish featuring rocoto peppers stuffed with seasoned meat, cheese and vegetables, then baked.”
Even the way Pavin describes dishes feels like a tip that’d be good to follow. Ready to give it a go?
Find Pavin on SethLui.com. They’re also on Facebook, Instagram, TikTok and YouTube.